DM Automations in replient.ai let you build interactive, step-by-step direct message flows directly inside replient.ai. They’re ideal when you want to guide users through a customer journey in DMs instead of handling everything publicly in the comments.
Typical use cases:
Comment keyword → DM delivery (e.g., “Comment SUSHI for the recipe”)
Giveaway participation flows (confirm participation → follow check → landing page link)
Story reply funnels (send voice memo + link to newsletter)
DM routing (support-like decision trees: “Order status” vs “Product question”)
Lead generation (collect email + send to Zapier/Make)
Grow followers
DM Automations vs. Comment Automations (important distinction)
In replient.ai there are two automation “worlds”:
Work on public comments
Actions include: reply to comment, like, hide, delete (platform-dependent), mark as done
Best for high-volume moderation and quick engagement
DM Automations
Work inside direct messages
Can be triggered by a comment, but the “real flow” happens in DMs
Include many “builder steps”: ask a question, wait, send link/media, collect email, etc.
Best for funnels and customer journeys
Execution order and priority (how replient.ai decides what runs)
To avoid double actions, DM Automations are evaluated first:
DM Automations run first
If no DM Automation matches, Comment Automations run next
Within each type, automations are checked top → bottom
The first matching automation runs and then execution stops
This means:
You can safely have a broad “AI comment reply” Comment Automation running…
…and still run specific DM flows (giveaways, recipes) without double replies - as long as the DM automation is above and matches first.
Supported platforms
DM Automations are Meta only, i.e.:
✅ Instagram
✅ Facebook
❌ TikTok DMs (not supported due to API restrictions)
When to use DM Automations (a simple rule)
Use DM Automations when you need:
structured multi-step communication
link tracking and follow-ups
lead capture (emails)
interactive buttons and decision trees
deeper conversion actions beyond “reply/like/hide”
grow followers by asking them to follow (IG only)
Use Comment Automations when you need:
moderation at scale
quick engagement actions
simple “if tag/sentiment then action” automation