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Can I collect emails and send them to my email marketing tool?

Thomas Danninger avatar
Written by Thomas Danninger
Updated this week

Yes - this is one of the strongest lead-gen use cases for DM Automations in replient.ai.

A common funnel:

  1. User comments for taking part in a contest. Example: “CONTEST”

  2. DM flow starts

  3. User confirms participation

  4. Optional follow check (IG)

  5. User receives opt-in link OR provides email directly

  6. Email is sent to Zapier/Make via webhook

  7. Your email tool sends double opt-in and starts the campaign

Option A: Collect email inside the DM flow

Use the Collect email address step.

Benefits:

  • user gives email directly in the chat

  • validates email format

  • retries if invalid

  • highly structured data for integrations

Sending emails to your tools (Zapier / Make)

How it works:

  • You create a webhook URL in Zapier or Make

  • You paste that URL into replient.ai Collect email address module

  • replient.ai sends the captured data to your automation tool

  • Your automation tool pushes it into Klaviyo/Mailchimp/HubSpot/Sheets/etc.

Option B: Send a tracked link to an opt-in landing page

Use Send link with tracking.

Benefits:

  • landing page can handle opt-in UX

  • click tracking and reminder logic is easy

  • Double opt ins are handled by your email tool

Legal note: double opt-in

If users provide their email for marketing communication, in many jurisdictions you’re typically required to use double opt-in. This is usually handled by your email provider settings and the flow you build there.

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