The AI learns from every interaction. Each time you:
Manually send an AI suggestion (teaches the AI what you like)
Edit a suggestion before sending (shows the AI your preferred phrasing)
Write a custom reply (expands the AI's understanding of your voice)
Over time, the suggestions become increasingly aligned with your unique communication style. This is why each brand has separate AI training - a formal corporate page sounds different from a casual lifestyle brand.
How can I improve AI quality:
Be consistent in your response style
Use Custom Instructions (available on Pro and Enterprise plans) to give the AI specific guidelines about tone, policies, or brand-specific language
Upload Excel files for training to provide bulk examples of good responses
The AI automatically retrains when you edit existing comments (if they contain wrong information this is highly suggested), continuously improving accuracy